SIMILAR DIFFERENCES

Mission Statement: To provide educational and emotional support to individuals and families affected by mental illness and substance abuse.

Vision Statement: To be a leading provider of mental health and substance abuse services in the state of California.

Values: - Integrity: We will act with honesty, transparency and respect. - Excellence: We will strive for excellence in all we do. - Community: We will serve our community with a sense of purpose and belonging. - Inclusivity: We will treat all people with dignity and respect.

Goals: - Increase awareness and access to mental health and substance abuse services - Provide educational and emotional support to individuals and families - Implement and maintain an effective marketing and fundraising strategy - Develop and implement a comprehensive website and online presence - Organize and host educational events and workshops - Conduct raffles and giveaways to raise funds

Key Activities: 1. Develop and implement a comprehensive website and online presence - Create a professional website with clear information about the organization's mission, services, and resources - Develop a social media presence on platforms like Facebook, Twitter, and Instagram - Establish a strong online presence through email marketing

2. Organize and host educational events and workshops - Host educational workshops and presentations on mental health and substance abuse topics - Provide free educational resources and materials to help individuals and families understand their options - Partner with local schools and community centers to organize workshops and events

3. Conduct raffles and giveaways - Organize monthly raffles and giveaways to raise funds for the organization - Sell tickets for raffles and giveaways on the organization's website/social media - Offer prizes such as books, clothing, or other items to encourage attendance

4. Provide educational and emotional support services - Provide telephone and online mental health support to individuals and families - Offer one-on-one sessions with trained volunteers to provide emotional support - Conduct group workshops and activities to promote mental health and self-advocacy

5. Develop and implement a comprehensive marketing and fundraising strategy - Conduct regular social media advertising campaigns to reach potential donors and supporters - Partner with local businesses and organizations to host fundraisers and events - Use targeted email marketing to reach individuals and families affected by mental illness and substance abuse

6. Develop and manage a comprehensive volunteer program - Recruit and train volunteers to assist with various tasks such as fundraising, event planning, and customer service - Establish clear volunteer expectations and responsibilities - Provide financial and benefits to volunteers

7. Develop and maintain a comprehensive grant program - Apply for grants and donations from local and state agencies to support the organization's operations and services - Use the funds to provide educational and emotional support to individuals and families

8. Conduct regular financial audits and reporting - Conduct regular financial audits to ensure accurate and transparent reporting of organization's financials - Submit annual reports to local and state agencies and to the IRS - Keep accurate records of all financial transactions

9. Develop and implement a comprehensive human resources strategy - Hire and train professional employees to manage various aspects of the organization - Provide training and development opportunities for employees - Establish clear policies and procedures for employee benefits and compensation

Budget: - Income: $100,000 per year from fundraising and grants - Expenses: -- Salaries and benefits: $80,000 -- Utilities: $2,000 -- Equipment and supplies: $10,000 -- Advertising and marketing: $10,000 -- Event costs: $5,000 -- Raffle prizes: $20,000 -- Volunteer costs: $5,000 -- Other: $10,000 - Net profit: $10,000 per year

Marketing and Fundraising Strategy: - Social media advertising on platforms like Facebook, Twitter, and Instagram - Hosting educational events and workshops at local schools and community centers - Partnering with local businesses and organizations to host fundraisers and events - Using targeted email marketing to reach individuals and families affected by mental illness and substance abuse - Conducting monthly raffles and giveaways to raise funds

Key Metrics: - Number of individuals and families reached through services - Number of educational events and workshops hosted - Number of tickets sold for raffles and giveaways - Amount of funds raised through fundraising and grants - Employee satisfaction and retention rates - Customer satisfaction and repeat business rates - Website traffic and engagement

Timeline: - Launch website and social media accounts by January 1, 2023 - Begin hosting educational events and workshops by February 1, 2023 - Begin monthly raffles and giveaways by March 1, 2023 - Conduct regular social media advertising and fundraising efforts through the year - Review and adjust marketing and fundraising strategies based on metrics - Establish a comprehensive human resources strategy by June 1, 2023 - Conduct annual review and planning for next fiscal year